Pune, India · Available for new work

Hi, I'm Yash.

I build the systems that show you exactly which rupee made money.

I set up your tracking, run your ads, automate your follow-ups, and build your reports so you always know what's working and what's not. For online brands and service businesses.

Book a call See my work

What I do

Pick what fits. Most projects use two or three of these together.

01

Ad campaigns you can actually track

  • I run your ads on Instagram, Facebook, and Google, but I set them up differently
  • You can see exactly which ad brought in which customer
  • Your Monday morning report shows real numbers, not guesses
Meta Ads Google Ads Shopping Performance Max Attribution
02

Tracking & reporting setup

  • Before running any ads, I set up the tracking for every click, form fill, and purchase on your website
  • Then I build you a clean dashboard where you can see everything in one place
  • Weekly reports, daily updates, no digging through spreadsheets
  • I build this first because you can't make good decisions with bad numbers
GA4 GTM BigQuery Looker Studio Meta Pixel CAPI
03

Search visibility & content

  • When someone searches for what you sell (in your city, across India, or internationally) you show up
  • Works for local customers on Google Maps, buyers in the MENA region, or anyone searching for your service
  • I handle the content and the strategy so the right people find you first
Local SEO National SEO International SEO Content Google AI
04

Website strategy & content

  • I help you write every word on your website and plan how each page should look and work
  • Words that make your customers want to take action, set up so Google can find them too
Copywriting SEO Structure WooCommerce
05

Founder positioning

  • I write LinkedIn posts for founders, in your voice, about your ideas
  • The kind of posts that make people message you wanting to work together, not the ones that just get polite likes
LinkedIn Ghostwriting Thought Leadership
06

CRM, WhatsApp & AI automation

  • A lead fills out your form at 11pm and by 11:01, they get a WhatsApp reply
  • Your system records where they came from and your sales sheet updates on its own
  • I connect everything (your ads, your follow-ups, your reports) into one system
  • Nothing falls through while you sleep
  • Plus daily news and weekly performance summaries, straight to your inbox every morning
Zoho CRM Zapier WhatsApp AI Bots Google Sheets Claude AI Daily Reports

Why tracking first.

Most agencies jump straight to running ads. I set up the tracking first because if you can't see which ads are actually bringing in customers, you're just guessing where to spend your money.

See what I do

Featured work

Some recent projects and the results they got.

Automated Performance Reports

For businesses that spend on marketing.

By Monday morning, the report is already in your inbox. Traffic, rankings, top pages, what went up, what dropped, versus last week, in plain language. No dashboards to log into. No reports to build. No analyst to chase.

  • Two formats, every time. A plain-language summary in your inbox, plus a full Excel workbook with all the data behind it.
  • Weekly, monthly, quarterly. Each one deeper than the last, fully automatic.
  • Every report scored 0 to 100 with a clear verdict: growing, flat, or declining.
  • Actions to take this week, not just numbers to stare at.
3Report cadences
ZeroManual work
0–100Performance score
Weekly SEO and traffic report drafted automatically in Gmail Full Excel workbook with GSC and GA4 data behind every report
GA4 + Search Console Email summary + Excel workbook Weekly, Monthly, Quarterly
  1. Connect once: GA4 and Search Console link through a single connector, so traffic, rankings, and behaviour flow into one place automatically
  2. We do the thinking: Not just totals, but week-over-week comparisons, trend detection, and a scored verdict, run on schedule
  3. You get the report, two ways: A summary with sections, tables, and action items lands in your inbox, and a detailed Excel workbook lands alongside it, every query, page, channel, and trend, ready to filter, share, or archive. No manual step in between
  4. Weekly: Traffic, search performance, top pages, and what to do this week
  5. Monthly: Which pages converted, which didn't, and next month's priorities
  6. Quarterly: 90-day trends, keyword opportunities, and a roadmap for the next quarter

Content Intelligence Engine

For agencies and freelancers running content for multiple clients

The hardest part of content isn't writing. It's knowing what to write next. I built a tool that reads everything a client's competitors have recently published, studies it, and hands back a content roadmap: what to write, in what order, for the next 1, 3, or 6 months. Not tested on a demo. Running on a real client, producing a roadmap they execute.

  • Kills the blank page. Research that took 2–3 hours per client now runs in minutes.
  • Every client saved as a profile, rules and all: "never mention price" stored once, respected in every output.
  • Roadmaps sized to the engagement: 1, 3, or 6 months.
  • Shows its homework. Every idea is grounded in real articles competitors actually published, plus the gaps nobody's writing yet.
Hours → MinsResearch per client
1, 3, 6Month roadmaps
3–8Competitors tracked
Content Intelligence dashboard collecting competitor content and generating a briefing Generated content roadmap showing themes and content gaps Client profile form with hard rules and competitor URLs
Content Strategy Competitive Research Claude API Python + Streamlit
  1. Enter the client and competitors: Client profile, hard rules, and 3–8 competitor URLs saved once, reused on every run
  2. Collect what competitors published: The tool fetches recent articles from every competitor site, trying different methods until one works: clean feeds, scraped pages, or a fallback route when a site doesn't cooperate
  3. Analyse for themes and gaps: Every article gets studied for what's being said, and just as important, what nobody's saying yet
  4. Generate the roadmap: A sequenced content plan for the next 1, 3, or 6 months, every idea traceable back to a real published article
  5. Remembers the brand: Rules like "never mention price" are stored once on the client profile and respected in every future output
  6. Switch clients in one click: Each client is a saved profile, no re-entering context, no starting from scratch

About

Yash Khandelwal

Most marketers start with the ads. I start with the setup.

I come from an engineering background. That means I think about marketing like a system where every part is connected and every number is accounted for. Before running a single ad, I make sure we can track everything that matters.

Then I run campaigns on top of that so when something works, you know why. And when it doesn't, you know where it broke.

I work with online brands and service businesses who want marketing they can actually measure, not just "trust me, it's working."

Based in Pune. Working with clients across India and internationally.

Tracking & Analytics

GA4 GTM BigQuery Looker Studio Meta Pixel CAPI

Paid Media

Meta Ads Google Search Google Shopping Performance Max

CRM & Automation

Zoho CRM Zapier WhatsApp Campaigns AI Chatbots Google Sheets

AI & Intelligence

Claude AI Daily News Reports GA4 Weekly Reports SEO Audits Campaign Planning Competitive Analysis Keyword Clustering

Ecommerce

WooCommerce Google Merchant Center

SEO

Local SEO Google Business Profile AEO/GEO

Is this a fit?

I work best with

  • Businesses that spend on marketing but can't clearly see what's actually working
  • Companies with enquiries or leads coming in, but no proper system to track where they come from or follow up on them
  • Owners and founders who want to understand their own numbers, not just hand them off
  • Businesses ready to fix the tracking foundation before spending more on ads
  • Teams that want marketing they can measure, not "trust me, it's working"

Not the right fit if

  • You just want someone to run ads without any tracking setup
  • You need results overnight with no groundwork
  • You're looking for the cheapest option, not the right one
  • You're not comfortable sharing access to your ad accounts

Frequently asked questions

Everything people usually ask before we get on a call.

Yash offers tracking-first marketing across a few connected areas: performance advertising (Meta Ads and Google Ads), tracking and reporting setup (GA4, server-side tracking, CAPI), search visibility (SEO, Local SEO, and AEO/GEO), CRM and follow-up automation, and founder content for LinkedIn. Most projects use two or three of these together, built to work as one system rather than separate pieces.

You get ads you can actually trust, because they're built on proper tracking from day one. Instead of guessing which ad worked, you can see which campaign brought which customer. Your ad spend stops being a gamble and becomes a decision you can measure.

It gives you a single, clear view of what's working. Every click, form fill, and purchase on your site is tracked, and the data flows into clean reports and dashboards. You make decisions on real numbers instead of assumptions, and you can see exactly where money is being made or lost.

CAPI (Conversions API) is server-side tracking that sends conversion data more reliably than browser tracking alone, which increasingly misses data due to privacy changes and ad blockers. The benefit: your ad platforms get accurate data, so they optimise better and your reporting reflects what actually happened.

They make sure the right people find you at the moment they're searching. Local SEO helps you show up on Google Maps for nearby customers, SEO helps you rank for what you sell, and AEO/GEO helps you appear when people ask AI tools like ChatGPT or Google's AI for recommendations. You get found across search and AI answers, not just one of them.

It connects your leads, follow-ups, and records into one system so nothing slips through. Yash works across Zoho CRM, Zapier, WhatsApp automation (WATI), and Google Sheets, so when a lead comes in they get a fast reply, their source is recorded, and your sales sheet updates on its own. No lead goes cold while you're busy or asleep.

Yes, that's the core of how Yash works. Ads feed into tracking, tracking feeds into your CRM, follow-ups happen automatically, and reports are generated on schedule. You get one connected system where every part talks to the others, instead of disconnected tools that leak information between them.

Yash writes LinkedIn content for founders, in their own voice, about their own ideas. The goal isn't polite likes, it's the kind of content that makes the right people reach out wanting to work together. Your expertise becomes visible, and your profile starts bringing you opportunities instead of just sitting there.

Once the system is set up, the repetitive work runs on its own. Leads get replied to automatically, data flows into dashboards without manual effort, and performance reports are drafted and delivered on schedule. You spend your time acting on insights, not gathering them.

Yash works alongside your existing team rather than replacing it. He can build and run the systems himself, or guide your in-house people on how to operate them, depending on what you need. You get senior-level strategy and setup without having to hire a full marketing team to run it.

Tracking and analytics: GA4, Google Tag Manager, BigQuery, Looker Studio, Meta Pixel, CAPI. Paid media: Meta Ads, Google Search, Shopping, Performance Max. CRM and automation: Zoho CRM, Zapier, WhatsApp (WATI), Google Sheets. Search: SEO, Local SEO, Google Business Profile, AEO/GEO. Content: founder LinkedIn writing.

Yash works remotely with clients all over India and internationally. The entire engagement runs remotely, so location isn't a constraint.

You start with a 30-minute call to talk through what you're trying to fix and whether it's a fit, with no pitch deck and no pressure. Book through khandelwalyash.com, email yashkhandelwal1997@gmail.com, or message on WhatsApp. He usually responds within a few hours.

Let's talk

A short call to talk through what you're trying to fix and whether I can help. No pitch deck, no pressure. If it's not a fit, I'll tell you.

30 min · call No pitch No pressure
Email
Phone +91 77218 32029
WhatsApp Message me directly →
LinkedIn Yash Khandelwal ↗

What I'd want to understand

  • The problem you're trying to solve.
  • What tracking and tools you already have.
  • Where the leaks are and what to fix first.

I typically respond within a few hours. No decks, no fluff, just a straight conversation.